email marketing tips + blog

Posted: January 10, 2021 By:

Avoid paying for #email #marketing lists: Are your marketing #emails mobile-friendly? Yes, we’re talking about the landing page. Using inbound/content marketing to build and nurture an audience that […], © 2020, CoSchedule - Terms of Service, Privacy Policy, Sometimes, stats are hard to believe (even if they’re accurate), Keep sentences under 25 words, and paragraphs under three sentences, Aim for 17-24 characters when writing subject lines, “Is the content or offer this is promoting high-quality?”, “Would I even want what I’m selling?”, “Is there anything that could make this email more valuable?”, Test every headline before you publish. This free tool (which is also built into CoSchedule) makes it easy to optimize subject lines and see how they’ll look in recipient’s inboxes. You now have half of the best email marketing tips we have to offer. So try to have a healthy mix of quality content, promotions, and offers. There’s only one way to find out: experiment! And doing this might lead to the readers being confused on what they should do next and eventually just deleting or leaving your email without any activity. Out of all email marketing tips that we’re going to talk about in this blog post, knowing your audience is the most important. Writing email subject lines? Why? Use the stats above to build your case. Include information about additional content in your email (that isn’t implied by the subject line itself). Writing outreach emails? One of the best email marketing tips we could probably give you is doing an a/b test. Blog, Digital Marketing, Email Marketing, Landing Pages, Marketing. Write more engaging #email copy by developing a distinctive #brand voice: Don't make readers work! Don't forget to leverage space in the preview text field. Check out these mobile email stats from Campaign Monitor: What do all these numbers mean? var n = name + "="; Ben is the Inbound Marketing Director at CoSchedule. In fact, according to Kim Courvoisier (formerly from Campaign Monitor), “brands that are using emojis have seen a 56% increase in their unique open rates.”. State of Agile Marketing Report With Agile Sherpas. So, include power words that motivate audiences to open and click. !’s), always include a functional unsubscribe link, a valid physical mailing address and permission reminder (you’re receiving this email because you subscribed HERE), be clear when assigning the “from” address (use the official name of your company instead of … Also, you can use your email marketing program to resend your emails to subscribers who did not open them the first time. A/b testing is the only method that removes guesswork from your email marketing and gives you a road map of what changes you need to make. Email has been around for decades, but instead of declining in popularity with time like other channels — think of MySpace, or the recent news that Facebook lost around 2.8 million users in 2017 — more users sign up for new email accounts every day. None of those people will understand why they’re getting email from a company that may or may not have ever heard about. Last but not the least, it’s always a good idea to have no navigation on your landing page. Another month just ended, which means we added a ton of new features to SendFox. Tip #1: Know and Understand Your Target Audience. Being a business, you should understand the importance of adding a personal touch to your email marketing as it has a direct impact on the number of conversions you get. Everything you need to know to go agile, right now. CoSchedule’s Head of Demand Generation, Nathan Ellering, says you can expect a footer link to contribute around 1% to your overall list growth. You are doing what your competition is not ready to do, which is showing up. At a basic level, make sure you’re using responsive templates for designed emails (most modern email service providers should make this easy), and easily skimmable text for plain-text emails. What do you do to make sure your email content is relevant enough? Everyone gets too much email in their inbox every day. You may also want to send the name of the sender to see if it makes any difference. Having the right balance can make a world of difference to the number of sales you make in the long run. Here are a handful: Build your list fair and square, and avoid paying for lists. So, keep sentences brief, and cut down paragraphs to a sentence or two (three at the max). Read on! The three main benefits of split testing your email marketing campaign are: So what elements do you test when optimizing your email marketing campaign? Email marketing should be no exception. Longer subject lines are not only confusing but are also hard to read and understand. Sometimes these business owners just need a few email marketing tips to increase the value of their emails. Consistency helps deliver results. No study nor external data point will ever be as meaningful as your own results. Follow these guidelines: Start with a schedule that looks like this: Calendars and planning tools help build consistency. Blog; In Email Marketing 10 Best Email Marketing Tips for 2020 April 25, 2018 7 Mins Read. Email lead generation, in the B2B business, is as yet the best performing channel. Companies often list email as one of their most powerful marketing channels. Run a creative social campaign directing to your email signup page. One of the best ways to get insight into what works for your audience specifically is to A/B test as much as possible. if(!gclsrc || gclsrc.indexOf('aw') !== -1){ Use a real employee's name in the sender field: Make email marketing more conversational with personalization, Use power words to increase #email open rates, Experiment with numbers and stats in #email subject lines. Content upgrades are downloadable freebies gated behind an email opt-in form. You can also go about asking easy and relevant questions in the email to give a personalized feel. How to implement an agile marketing strategy. Know the real definition of spamming: it is sending out email to people who you do not share a relationship with, and who have not given you the permission to email them. Maybe the offer is different. They’re busy. According to email marketing company Campaign Monitor, emails that have a, Tip #5: Make the Most of Your Subject Line. Studies have shown that email marketing campaigns help generate even more sales than social media giants Facebook and Twitter, which is why you probably want all the email marketing tips you can get. Email list segmentation helps you do just that. As you know, A/B testing is an essential to find success with email marketing and get a higher number of sales from your efforts. An exciting journey awaits you! Guesswork simply won’t get you the kind of results you’re looking for. Keep reading to become an email marketing master. Consistency in delivering value is the key to getting your emails read again and again. Let us look into 10 practical and effective email marketing tips that you can apply today to improve your sales numbers. Even if you’re an experienced email marketer, you’re sure to pick up at least a few new tactics. To incorporate this technique into your subject line writing, do this: Now, done poorly, this is an easy recipe for cheesy clickbait. Not many businesses take this extra step but it can make an actual difference to your open rate. Mentioning your subscriber count (once you have some subscribers) shows potential leads that you’re offering something of value. But, they’re also extremely easy to add, and every little bit helps. And trust is what’s required to convert prospects into customers. 0 Shares. They include subscriber list building, segmentation of subscribers, content personalization, CTRs, and optimization of email content for mobile devices. Which is why it needs to be transparent and not shady or gimmicky. The blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. A dedicated landing page is much more relevant and targeted, which makes it really effective. Which indirectly improves your reader’s experience, leading to better sales in the long run. Here are some of the positive results you can expect with email list segmentation: Let’s look into some more ways to segment your mailing list and improve your return on investment: Email marketing doesn’t have to be complicated. When compared to paragraph blocks, scannable content is more readable. The offer on the landing page should be relevant and specific. But there are a few areas you need to get right in order to enjoy its full benefits. Fortunately, Matthew Barby has created an incredibly in-depth guide here. For Copyhackers, powerful enough to drive a 927% traffic increase to a pricing page. Which means you need to have a solid understanding of their likes and dislikes. Here’s an example from the CoSchedule Blog: If you don’t have the capability to set this up yourself, work with a developer to add an email signup CTA somewhere on your blog or website homepage. That’s what marketers should always aim for. Don’t dilute it with other offers. Thanks, Reginald! Keep your subject lines natural to let them know that they are receiving emails from a real human and not a robot. Use These 7 WooCommerce Email Marketing Tips Today to Start Increasing Your Revenue. But, if the confirmation email goes into a SPAM folder, you could miss out on subscribers. for(var i=0;i < cookie.length;i++) { The more straightforward you are with it, the better. Most of the time your subscribers click-through from your email to your homepage, product page or specific landing page. To stand out, developing a distinctive brand voice is important. A call to action that converts your subscribers into customers. There will be times when you have to send a longer version of your article or a long sales pitch. Regardless of what some people think about email, it is still the most reliable (and straightforward) way to generate more business. Even if they find the time to check your email, it’s obvious that you’re not the only company sending emails. With the Email Subject Line Tester, there is. You have to take the right steps to make your email marketing campaign stand out from the rest. The email marketing tips we discussed until now dealt directly with email, but this one goes beyond it. The copywriting on the email messages that you send out to your subscribers need to be relevant to their interests. But, once you’re ready to roll, here are some great ideas for content upgrades you can try: Ivan Kreimer wrote a great guide on creating content upgrades here. Tip #1: Put your customer first . Don’t beat around the bush when you can convey the message in a few sentences. If Rebecca wants to be called Becca, then so be it. It is expected that at least until 2025, email marketing will remain the top-performing promotional channel with the highest ROI . Here’s an interesting example from MailChimp: Now, this could have been some superdry copy about GDPR. Imagine what it can do for your email marketing. I was searching for some information on this topic and came across this. Email Marketing: Mix It Up Keep things fresh. CampaignMonitor Blog “The best digital and email marketing content by Campaign Monitor.” For every one dollar companies spend on email marketing, they’re able to generate $40 in sales. Follow your email service provider’s guidelines on using double opt-in processes effectively: If you use Wistia for video hosting, don’t overlook using Turnstile to add email opt-in forms to your videos. Remember, you are essentially trying to reach out to people who don’t have much time on hand. At least 50% of email opens happen on mobile devices (an exact number is tough to pin down, but that’s a lot). if(gclid){ Exit intent pop-ups make it easy to capture email signups when people start to move their cursor to leave your site: Here are some exit intent popup examples created with OptinMonster. You are not spamming when contacting your existing subscribers. Whether you’re writing subject lines or body copy, make everything as long as it needs to be, and no more. }. Or, the theme of the copy isn’t quite aligned. It’s useful for two reasons: Here’s a brief tutorial on how to do this with Constant Contact (other email service providers work similarly): The best time to send email will differ depending on your audience. The Top 7 Tips for Email Marketing. This example from Threadless shows how both can be combined: Most email service providers make it easy to edit the sender field. The key takeaway here is that paying attention to subject lines matters, and a little extra effort up front can boost the results of your entire email. You should also consider checking the HTML version of your email before sending them out. For example, if you run an auto parts ecommerce site, customers interested in Honda Civic accessories might not be interested in information about pickup trucks. Here are some basic guidelines to follow: Here’s an example from Google. So taking a targeted approach definitely makes a difference. In order to get higher conversions and get the best return on your investment, it always makes sense to create a dedicated landing page and direct your email traffic to it. Questions and numbers are proven to get you a higher click-through rate if done right. But anyone who’s tried email marketing knows it’s not as simple as quickly drafting a message and hitting the “send” button. Success! Success starts with strong subject lines. But, it can also be a simple formula for carefully crafted copy that piques curiosity (and gets more clicks on your emails). By tapping into the power of email marketing small businesses can not only get more quality leads but also connect to their prospects at a higher level- eventually converting them into customers. Look at it as the main, opening headline of your email. var expires = "; expires=" + date.toGMTString(); When he's not hard at work helping people do better marketing, he can be found cross-country skiing with his wife and their dog. Which is why your approach needs to be competitive and in line with current best practices and email marketing best practices. But, there’s been plenty of research done to give us some solid starting points. Keep each subject line short and to the point. So do not hesitate to send out regular emails to your list because doing so almost always results in a higher number of sales. So make sure you spend some quality time on your subject lines, as it will have a direct impact on the sales you generate. Check out these great email marketing blogs on regular basis to be up-to-date with everything happening in the world of email marketing. You can even tweak these emails when sending them out to non-buyers. Avoid all-caps in email subject lines (and get 39 more email marketing tips here): Could emojis help increase your email open rate? And for content creators, there’s no better organizational hub than a well-planned content calendar. Emails that don’t render properly on mobile devices may get deleted in under three seconds. Creating an impact overseas comes with its own unique challenges. The point we’re trying to make here is, email messages that you write need to be clear and concise so that your subscribers get the message, and act on it. var gclid = getParam('gclid'); However, prospects who have specifically requested to learn about your new products or services, should receive content needed to make a buying decision. An online content with a signup landing page. With email usage worldwide projected to reach 3 billion users by 2020, businesses simply have to continue using email marketing to reach their audiences if they want to scale quickly.. The answer is email list segmentation. In this guide, I’m going to show you how to beat that. It sounds like you're shouting in your reader's face. Here’s how you can keep your emails short without miscommunicating: So take the brevity approach and try to keep your emails as concise as possible. Create powerful social messages that convert. How to organize all of your marketing with CoSchedule best practices. Emails relevant to the recipient tend to drive 18 times more revenue when compared to general emails. Guest Blog post. What’s more, studies show that most people check their email daily. More Email Marketing Tips and Tricks. Head here to find a free code snippet you can use to drop a link like this in your email. Say no to generic templates. It is not too hard to sell them, but to give them a soft nudge. Great blog post! That’s nice >email marketing tips Avoid beating around the bush and write as much as required to convey your message. There’s nothing wrong with using a template as a starting point. This post covers 40 important email marketing tips, along with actionable advice to help you implement them right now. In other words, you need to keep your paragraphs short, use subheadings, add bullet points wherever applicable along with any mentionable facts. It’s a good opportunity for you to change and test different elements of your email such as the call-to-action. Great copy won’t save a crappy offer. Share. Any information that you send out to your email list has to be valuable. Email marketing is all about trying to stay relevant: sending the right message at the right time, and read by the right recipient. Let us look into 10 practical and effective email marketing tips that you can apply today to improve your sales numbers. return null; Use this cheat sheet: According to a study from YesWare, including a number (like an interesting stat or percentage) can influence a modest increase in clicks and replies: There are at least a couple reasons this might be the case: So, if you have stats or interesting percentages to share, consider including them. You are absolutely right! You may have heard some variation of that figure before (different reports suggest a range between 30% to upper 40%). But, it’s worth it to build up a highly engaged email list. One more thing that you need to keep in mind is the fact that more and more people are now accessing and reading the emails on their mobile devices. If humor goes with your branding strategy, then by all means add it to your email subject line. Helping the visually impaired understand what your images are. But, odds are, if GDPR means anything to you, you already know what’s up. Email marketing software like Constant Contact or GetResponse give you the option to automate email campaigns so that you don’t need to push a button to have a campaign sent out. Hooray! Tweet. This example from Stone Temple Consulting follows a similar principle: Making use of preview text is simple: write your subject line, then add context. Ask a question in your subject line, and use the preview text to tease an answer. Make your #email #marketing copy skimmable instead. They found that a whopping 21 percent of people opened emails with a subject line in this range. The bottom line is: you cannot and should not compromise on value when doing email marketing. B2C email marketing tips you can’t afford to miss. Make sure your emails get read! Here’s an example from Siege Media that’s clear and easy to skim: Here’s a roundup of basic (but often overlooked) tips that, while small, add up to delivering a better experience for your subscribers. Preview text appears in some email clients after the subject line. Put your reader first when writing #email #marketing copy. Regardless of whether you are running an online shop, blog or private company site, email is an incredible method to retain your present customers and the most effective ways to convert new guests into potential clients. One way to gather email signups from each one a percentage of prospects will the... Only confusing but are also hard to sell them, but will also give more! By Retention Science, the optimum length of a new decade once a certain of. Is why your approach needs to be transparent and not a robot simple at first, but once applied you... 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